As a business owner, it is important that you know where you are heading. Otherwise, how can the choices you make along the way help to get you there? The importance of knowing where your business wants to be (big picture vision) is that you can make specific choices to lead you there and ensure all significant business activity contributes to your vision achievement.
The vision of your business is just your starting point. However, creating a compelling vision statement is normally a tough challenge. This is a great investment as can help you grow your business faster and in a more consistent manner. You may find a good business coach to help you lay great foundations for future business growth.
Many businesses only focus on their survival, increased turnover or profits, but fail to think about their future. They may fail to capture their “big picture” in a business vision its employees can really buy into or they may say one thing in their vision statement and do something else altogether in practice.
If you are able to create a well devised and inspirational business vision statement, it acts like glue to bind your organisation together, driving “vision aligned” behaviours.
Do you want to know how to write a vision statement? Read this article: http://www.businessnewsdaily.com/3882-vision-statement.html
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